Marketing Day: #MadeByGoogle hardware event, holiday retail forecast & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How mobile has changed the way we search, based on 10+ years of eye-tracking studies
Oct 4, 2016 by Kristi Kellogg
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
Google opens the AMP fire hose
Oct 4, 2016 by Barb Palser
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
3 mysterious and scary ways AdWords budget creep can happen to you
Oct 4, 2016 by Pauline Jakober
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.
NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth
Oct 4, 2016 by Greg Finn
The National Retail Federation has announced a moderate forecast for retailers across the board and a favorable forecast for those non-store sellers.
Google debuts new Pixel phone, Google Home & Google Assistant
Oct 4, 2016 by Danny Sullivan
New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event today.
Don’t overlook your current customers with your ABM strategy
Oct 4, 2016 by Thomas Koletas
Make no mistake, account-based marketing is ideal for targeting prospects. But contributor Thomas Koletas explains why you should also be using it for retaining and upselling your existing customers.
Criteo set to acquire HookLogic
Oct 4, 2016 by Ginny Marvin
HookLogic’s solution that powers search ads on retail and travel sites will continue to operate, says Criteo.
How to get more mileage out of the content you create
Oct 4, 2016 by Ural Cebeci
How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your audience hooked and wanting more.
Amazon bans incentivized reviews outside of its own Vine program
Oct 4, 2016 by Ginny Marvin
Manufacturers will no longer be permitted to provide products independently in exchange for reviews.
MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose
Oct 4, 2016 by Barry Levine
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts Oct 3, 2016 by Barry Levine New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ […]
With Google Home looming, Amazon launches 100+ spots in new Alexa ad campaign
Oct 3, 2016 by Matt McGee
Amazon aims to deflect attention from Google’s shiny new personal assistant, Home, which is expected to get a big push during a Google press event Tuesday.